Hello there. Merchants are dual-wiring checkout before peak, roasting the new payouts UI, and Shopify’s out here saying your next sale might start in AR glasses. Busy Tuesday.

In today’s newsletter, we’ll get into:

• Backup checkout plugins before Shop Pay or native checkout hiccups at peak.
• Desktop payouts redesign: all-in-one view, operators still hunting pending payouts.
• Shopify on X: repeat customers beat one-off spikes - Catalog is already AR-glass ready.

SELL & CONVERT

🛒 Add a backup checkout before peak breaks the primary one. Merchants are shopping for a backup checkout plugin so a Shop Pay or native checkout blip doesn’t zero out BFCM conversion.

💰 Desktop payouts UI: merchants say the redesign is rough. The new desktop payouts layout is getting roasted - operators want to scan paid vs pending payouts without losing their place.

💰 Which subscription apps are merchants actually keeping? Before you lock into another billing stack, skim subscription app recommendations from stores that already lived through the migrations.

🛡️ Combating customer fraud without nuking conversion. Stores trade playbooks for fighting customer fraud - holds, manual review, and what still ships when risk looks yellow.

📣 Is your storefront ready for the new SEO world? Operators are stress-testing SEO readiness - crawlability, content depth, and what still moves organic traffic into carts.

𝕏 Shopify on X: repeat customers are the seat saved for you. @Shopify’s latest note frames repeat customers as the entrepreneur equivalent of a saved seat - retention over one-off spikes.

📣 Track which members actually log in (not just who buys). Member shops want a clean way to see when specific customers log in on the main site - even when they’re not mid-checkout.

MONEY & OPS

📊 Analytics session measurement improvements. Session math in admin gets a tune-up - Shopify Analytics session measurement should track visits more cleanly for campaign reads.

🚀 Payouts page redesign: all payouts in one view. Shopify shipped a payouts page redesign that puts paid and pending payouts in one place - useful once you relearn the layout.

📣 Reconcile wholesale and offline sales with Shopify totals. If you close deals on Instagram, markets, or reps, here’s how merchants track and reconcile outside sales without wrecking admin reporting.

💰 Keep historical COGS honest when supplier costs move. When unit costs change mid-season, operators share how they keep historical COGS correct so margin reports don’t rewrite the past.

📦 At what order volume does local stock beat shipping foreign? After “just pass shipping on” advice, merchants ask when local stock actually pays off for the one foreign country driving 20-30% of orders.

STORE & TOOLS

𝕏 Shopify on X: your next sale could start in AR glasses. @Shopify says the next sale could start from AR glasses - Catalog can already carry 3D assets without a custom build.

🛡️ How do you handle unsupported or high-risk product copy? Risky categories force careful wording: merchants share how they handle unsupported product descriptions without triggering reviews or bans.

🎨 Theme update + custom Liquid: whose change is it anyway? After a theme bump, custom Liquid and vendor diffs collide - operators ask how to tell which storefront changes are yours.

🛒 Free gifts vanish on Facebook & Instagram Shop checkouts. Social checkout is dropping free-gift lines: merchants report gifts missing from Facebook & Instagram Shop orders that land in Shopify checkout.

SHIPPED

🚀 Rollouts: clearer controls for launches, events, and tests. Shopify’s changelog adds more granular Rollouts controls so you can stage launches, events, and tests without guessing who’s in which cohort.

🎬 Nine video marketing plays ecommerce brands still use. Shopify’s blog refreshes nine video marketing types worth testing before BFCM creative freezes.

ON THE CALENDAR

📅 Shopify Editions. Bookmark Shopify Editions - the twice-yearly dump of everything new across the platform.

TheDailyShopify · Draft